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Real Lives, Real People, Real Stories

Malaysians loved the stories. The campaign proved to be a major success for LITE, with the total campaign video views on Facebook amassing over 700,000.

 

Catering to a total of 605,000 online following across its website and social media, LITE kicked off a campaign that sought to tell the stories of the people, for the people. Aptly titled Real Lives, Real People, Real Stories, the initiative was anchored by a series of four video-stories—some to educate and inspire, some to amuse and entertain.

Guided by LITE’s Breakfast Show announcers, Steve and Shaz, LITE highlighted four interesting individuals and stories, all of which were unusual and eye—and soul—opening:

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