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Radio Advertising Increased Funding Societies’ Website Traffic by 80%

Astro Radio’s SME package was able to provide Funding Societies with commercial airtime and access to their 16.7 million listeners at 60% off.

 

Client Objective

Funding Societies is a crowd funding platform with a business model that relies heavily on having a pool of investors available in their network. They are an SME who was looking for a way to further increase their investor database.

What Astro Radio Was Able to Offer

Astro Radio’s SME package was able to provide Funding Societies with commercial airtime and access to their 16.7 million listeners at 60% off. Besides that, the flexible payment scheme via credit card proved to be an added convenience for SMEs such as Funding Societies.

Based on their needs and target demographic, we proposed running on air ads across MIX, MY and MELODY. We also provided end-to-end services which included scriptwriting and campaign management.

Client Testimony on Results

Mr Alvin Wong, Marketing Manager of Funding Societies

“Prior to our campaign, our website traffic was healthy. Right after launching our radio ads on Astro Radio brands MIX, MY and MELODY, our traffic flow increased by 80%. Our Brand Keyword search also increased by 45%. The best part was that this campaign helped us increase our New Registered Investors by 64%.”

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