To Connect the Proton X70 to Young Urban Drivers
On Air Solution
The boys from Hitz together with Era’s Radin broadcast their breakfast show from inside the X70 and they got it on tape! This allowed fans to hear about the car and find out what it’s like to be inside the X70. Ean, Arnold & Radin took turns getting behind the wheel and shared their experiences LIVE on air.
The videos were posted on HITZ’s and ERA’s social media pages and gained tremendous traction in the digital space
Here’s one of the videos we posted:
- Over 1 million video views
- Over 6 million listeners reached
In February 2019, the period immediately following the campaign,
- We take your product to a wide audience using our on air and digital reach
- Consumers experience your brand On Air and bring you primetime talkability
- Leverage on our radio talent who our listeners trust, to share a positive product experience
- Be heard across different language segments across our network
- Take advantage of the high level of our social media engagement to create conversations about your brand
To find out more about our advertising packages, drop us a line through the Enquiries Form and we’ll get back to you soon!