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Proton X70 with HITZ and ERA

Influencing the purchase decisions of Malaysians through the power of live radio broadcast and digital


The Mission

To Connect the Proton X70 to Young Urban Drivers

On Air Solution

The boys from Hitz together with Era’s Radin broadcast their breakfast show from inside the X70 and they got it on tape! This allowed fans to hear about the car and find out what it’s like to be inside the X70. Ean, Arnold & Radin took turns getting behind the wheel and shared their experiences LIVE on air.

Digital Solution

The videos were posted on HITZ’s and ERA’s social media pages and gained tremendous traction in the digital space

Here’s one of the videos we posted:

Campaign Results

  • Over 1 million video views
  • Over 6 million listeners reached

In February 2019, the period immediately following the campaign,

Digital Solution

  • We take your product to a wide audience using our on air and digital reach
  • Consumers experience your brand On Air and bring you primetime talkability
  • Leverage on our radio talent who our listeners trust, to share a positive product experience
  • Be heard across different language segments across our network
  • Take advantage of the high level of our social media engagement to create conversations about your brand

To find out more about our advertising packages, drop us a line through the Enquiries Form and we’ll get back to you soon!

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