After the success of the Scotch-Brite CNY campaign on MY, Scotch-Brite returned to Astro Radio to recreate the joyous experience with SINAR. The SINAR and Scotch-Brite contest received over 800 contest submissions in just 2 weeks. To enter, fans needed to submit their entry together with an explanation of why they should be picked as the winners. Two of the best submissions were chosen from Ampang and Shah Alam respectively. On 25th and 26th May, the SINAR team together with Scotch-Brite went to help clean the winners’ homes. The winners were then rewarded with RM500 cash each, a 3M Hamper and an exclusive berbuka meal by Masterchef Dr Ezani and Celebrity Masterchef Angah. After cleaning their homes, SINAR and Scotch-Brite joined the winners for a berbuka session, sharing another special memory together.
Elaine Tog, Brand Manager
“This campaign is good. First of all, it helped to create brand awareness among our Malay customers. We also got to personally interact with the winners to further drive engagement and introduce our products to them”