Werewolf is a popular strategy role play mobile game among the young. So with this campaign, fans get to watch MY announcers and selected celebs play the game in video concept and guess who the werewolf is.
During the recent Hungry Ghost m onth, MY solicited for ghost stories from our fans & converted the best of the stories into a single scary video. Promoted on air and via social media, since it’s release at the end of August, the video has racked up 90 thousand views on Fb alone!
Our aim is to always connect to what is topical for our fans; and put a MY twist on it to create content our fans love!