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Astro Radio: An Integrated Approach to Customer Engagement

Engagement between a brand and its customers is important because it signifies emotional commitment to a brand. More than brand awareness, it is loyalty and word-of-mouth marketing.

 

More and more clients are looking at increasing engagement with their customers across multiple platforms. This includes radio, digital, on-ground events and talent. Engagement between a brand and its customers is important because it signifies emotional commitment to a brand. More than brand awareness, it is loyalty and word-of-mouth marketing.

Besides that, they are also looking for partners who can provide end-to-end service from conceptualising, planning and executing. This is where Astro Radio comes in. We are equipped with the resources to help clients when requests such as these arise.

In the past month, we worked with Milo and IJM Land on their brand engagement. Here’s what we did:

 

Client
astro radio: an integrated approach to customer engagement
astro radio: an integrated approach to customer engagement
Project

ERA and ZAYAN Open House at IJM Land Sales Gallery

Milo Breakfast Day (MBD)

Objective

To drive traffic to ERA and ZAYAN’s Raya Open House and showcase IJM Land’s show unit in Shah Alam 2 and Seremban 2.

To increase awareness among the Chinese demographic and drive public to attend MBD Carnival 2019 in Batu Pahat, Johor.

Solution

We provided client with end-to-end solution from on-air shout outs across ERA and ZAYAN and extended reach on digital platforms, to on ground event planning, set up and artist management.

We proposed a station feature on MY to talk about the Milo and MBD. Besides that, to further drive attendance to the event, our MY weekday announcer, Phei Yong hyped about the event on his social media and made an appearance at the event. He also interacted with the crowd during the event, played games, gave out prizes and participated in MBD activities.

Why Astro Radio

Astro Radio appealed to them because of our extensive reach on both ERA and ZAYAN. We could also provide them with digital reach through Gempak, Siakap Keli and Rotikaya.

They wanted to work with us because of our wide audience reach, creative concept ideation and also because we were able to include the influence of a KOL.

Outcome
  • Reached an estimated 8,984,000 fans on air
  • Locations received 3,000 and 4,000 visitors respectively
  • Reached an estimated 2,361,000 fans on air
  • 8,000 people attended the event
  • Over 463,000 video interactions on Instagram and Youtube
Feedback from client

“I wanted to express my personal gratitude for the dedication and diligent effort the team put into the both IJM Land SA2 and Seremban 2 Raya events. They were successful because of the team’s amazing work and professionalism – your superfast turnaround and efficient response to all issues were impressive!”

- Agency representative, IJM

“The MBD run at Batu Pahat last weekend garnered very positive result, especially recruiting non-runners to our carnival activities and created buzz on social media. Would like to credit to Pei Yong and on-ground team for the awesome job and also going extra miles beyond scope of work.”

- Category Media Manager, Nestle

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