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Developing Content that Resonates with Our Malay Audience

The Malay market makes up a majority of Astro Radio’s total audience. Each of our Malay radio brands – ERA, SINAR, GEGAR and ZAYAN, cover a different segment within the wider Malay market demographic.

E-commerce Powerhouse, Lazada Malaysia Leverages the Power of Radio

Find out why e-commerce powerhouse Lazada Malaysia uses radio as part of their marketing mix, featuring Diana Boo, Chief Marketing Officer of Lazada Malaysia.

Developing Content that Resonates with Our Chinese Audience

As the media landscape becomes more and more saturated with different types of content for consumers, knowing our audience helps Astro Radio come up with the right content to engage and capture their attention.

Radio Advertising Increased Funding Societies’ Website Traffic by 80%

Astro Radio’s SME package was able to provide Funding Societies with commercial airtime and access to their 16.7 million listeners at 60% off.

Astro Radio: An Integrated Approach to Customer Engagement

Engagement between a brand and its customers is important because it signifies emotional commitment to a brand. More than brand awareness, it is loyalty and word-of-mouth marketing.

Pepsi Beraya Sakan: 5 Days, 5 Million Listeners. 23,0000 Contest Entries

PEPSI wanted to create excitement around the ‘balik kampung’ journey during Raya and wanted to reward Malaysians and boost their branding during the festive season.

The Early Breakfast Show by KFC, A Case Study

The KFC Croissant Zinger was selected to champion this initiative, and they approached Astro Radio to help them connect with their target audience.

Kemas-kemas Ramadhan SINAR bersama Scotch-Brite

SINAR and Scotch-Brite spread joy by helping lucky fans clean up their homes in preparation for Hari Raya

MY's Top 3 Branded Video Campaigns

Here are 3 examples of how your brand can engage with MY's social media fans

SMEs NOW GET UP TO 60% OFF ASTRO RADIO ADS SIMPLY BY SWIPING THEIR CREDIT CARD

Radio is proven to be an effective tool in driving brand awareness and word of mouth, as well as overall loyalty and action.

Let's Talk: Growing Up On Radio

Does radio have a future? When media companies are facing a crisis of failing business models what does radio have to do to remain sustainable?

SME for SME

Solutions Marketing Engagement for Small Medium Enterprises

ERA Digital Music Awards 2018

Third year in a row, and #EDMA2018 is still trending on social media!

Dugong All Star vs YB Syed Saddiq

We had our fave YB Syed Saddiq for a football match with our ERA's boys!

Astro Radio's Partnership with Go Shop

10.10.10, Deepavali and Health Wellness Fair Sales

GEGAR Mall

GEGAR teams up with Astro Go Shop for GEGARMall - A Radio-Home Shopping Experience

Suara Malaysia

This Merdeka, our 11 brands have come together in partnership with Sunway Group for the 'Jom Malaysia' campaign to celebrate Malaysians through unity.

The Spark Awards 2018 It's a sweep for Astro Radio

At The Spark Awards in Singapore on 17 August 2018, we received the Gold, Silver AND Bronze trophies for the 'Best Media Solution - Radio' award category for the second year running.

Real Lives, Real People, Real Stories

Malaysians loved the stories. The campaign proved to be a major success for LITE, with the total campaign video views on Facebook amassing over 700,000.

WAVE 1 SURVEY RESULTS (2018)

Malaysia has spoken, and the numbers are in. Astro Radio remains Malaysia's no.1 radio network with 15.8M weekly listeners and a share of 78.2%.

The Weekend Showcase

Leading radio brands - ERA and MY, are taking the weekends up a notch as their on-ground activation teams receive a fresh twist after a 15-year run.

The Best 5 Zayan Videos That You Might Have Missed

ZAYAN seeks to inspire with the story of Malaysian.

A Look Back at the Top 5 Videos of 2017

Check out our Top 5 Videos of 2017 across our 11 brands.

#AReach Party

Thank you for helping us REACH new heights and attending #AReach Party on 23rd November 2017 at Signature, The Roof!

ZAYAN Launch Event

ZAYAN Launch Event was held on the 16th Nov at APW Bangsar.

GOXUAN Launch Party

GOXUAN Launch Party was held on the 14th Nov at Le Blanc Bangsar. The crowd was ready to experience the newest digital-first entertainment brand tailored for today's Chinese youth. GO FUN with GOXUAN!