Find out what we’ve been up to lately.
Engagement between a brand and its customers is important because it signifies emotional commitment to a brand. More than brand awareness, it is loyalty and word-of-mouth marketing.
PEPSI wanted to create excitement around the ‘balik kampung’ journey during Raya and wanted to reward Malaysians and boost their branding during the festive season.
The KFC Croissant Zinger was selected to champion this initiative, and they approached Astro Radio to help them connect with their target audience.
SINAR and Scotch-Brite spread joy by helping lucky fans clean up their homes in preparation for Hari Raya
Here are 3 examples of how your brand can engage with MY's social media fans
Radio is proven to be an effective tool in driving brand awareness and word of mouth, as well as overall loyalty and action.
Does radio have a future? When media companies are facing a crisis of failing business models what does radio have to do to remain sustainable?
Solutions Marketing Engagement for Small Medium Enterprises
Third year in a row, and #EDMA2018 is still trending on social media!
We had our fave YB Syed Saddiq for a football match with our ERA's boys!
10.10.10, Deepavali and Health Wellness Fair Sales
GEGAR teams up with Astro Go Shop for GEGARMall - A Radio-Home Shopping Experience
This Merdeka, our 11 brands have come together in partnership with Sunway Group for the 'Jom Malaysia' campaign to celebrate Malaysians through unity.
At The Spark Awards in Singapore on 17 August 2018, we received the Gold, Silver AND Bronze trophies for the 'Best Media Solution - Radio' award category for the second year running.
Malaysians loved the stories. The campaign proved to be a major success for LITE, with the total campaign video views on Facebook amassing over 700,000.
Astro Radio's Malay brands have been releasing meaningful, touching and also fun Raya content in the lead up to Hari Raya. Let's sit back and take a look at the top 5 Raya videos by Astro Radio that have captured the attention of our audience this year.
Malaysia has spoken, and the numbers are in. Astro Radio remains Malaysia's no.1 radio network with 15.8M weekly listeners and a share of 78.2%.
Leading radio brands - ERA and MY, are taking the weekends up a notch as their on-ground activation teams receive a fresh twist after a 15-year run.
ZAYAN seeks to inspire with the story of Malaysian.
Check out our Top 5 Videos of 2017 across our 11 brands.
Thank you for helping us REACH new heights and attending #AReach Party on 23rd November 2017 at Signature, The Roof!
ZAYAN Launch Event was held on the 16th Nov at APW Bangsar.
GOXUAN Launch Party was held on the 14th Nov at Le Blanc Bangsar. The crowd was ready to experience the newest digital-first entertainment brand tailored for today's Chinese youth. GO FUN with GOXUAN!
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