Learn more about the work that we do to drive our brands, and our partners.
Serial Pei; a hugely successful Web Drama series starring Malaysia's most loved Tamil announcers from THR Raaga.
We Chat is a social media chat platform that joined us for the inaugural Anugerah Meletop Era.
When rebranding, every client wants a campaign that gives the loudest noise and furthest reach. And we believe, an Astro campaign that runs across our platforms delivers exactly that. When the Football Association of Malaysia wanted everyone in Malaysia to know of Harimau Malaya's transformation into Harimau Malaysia, Astro responded with a Radio, TV and Digital campaign that reached millions. We recruited our listeners to join a host of Astro's personalities to form the Dugong All-Stars; and have the experience of a lifetime to take on the original Harimau Malaya - Malaysia's footballing legends!
Every day, people form impressions of brands from touch points such as advertisements, conversations with friends, and product experiences. At Astro Radio, we invite brands to have a unique conversation with potential consumers by using our platforms. Just like we did for FORD, transforming them from vehicle to Superhero status! At hitz fm, a group of Superheroes roam the streets to save everyday people's lives from boredom with games and goodies. And these Superheroes need their super vehicles. FORD gave them exactly that with the new FORD Ranger, where our Superheroes demonstrated the awesome USP's of the new Ranger throughout Peninsular Malaysia!
Watch Radio ; A new revolution in the way radio is consumed. Astro Radio spearheads 3 revolutionary campaigns with DiGi on 3 of our biggest stations with content that is shareable, engaging, available on demand, and best of all makes our listeners part of the content!
PETRONAS is known for their heartfelt TVCs during festive celebrations. While these are well received by consumers, PETRONAS wanted to do something different! So Astro Radio and Petronas invited ordinary Malaysians to give our hero, named the MerdekaMan, a ride as he hitchhiked across Malaysia capturing stories. MerdekaMan’s mission: to travel throughout Malaysia seeking what Merdeka means to ordinary Malaysians. It was reality tv, done radio style.
This was a cool multi-platform integrated campaign we did with Shiseido Malaysia. Tsubaki’s USP is to give silky smooth hair to its users. Using talent from MY FM, we got an announcer to post her version of the hair flip on social media, prompting listeners to post their own creative take on the hair flip after using Shiseido Tsubaki! No typical shampoo TVCs, just pure response from listeners. Great response, great content!
You might think there isn’t much you can do on Radio to promote your products, especially services people might find rather…boring, like banking. We’ve done some great campaigns with various brands in the Banking industry, ranging from purely on-air advertising to engaging with our millions of listeners on ground!
What do Malaysians love? Food. Yes, and what else? Comedy! Together with Mister Potato, Astro Radio brought food and laughter through Gelak Ketawa bersama Mister Potato! We roped in Zero, winners of Malaysia’s most watched comedy show Maharaja Lawak Mega to spread happiness and laughter to Malaysians nationwide with ERA fm, while enjoying delicious Mister Potato while they’re at it! The end result, Mister Potato was able to differentiate themselves from the competition by owning the comedy space and increasing trial opportunities for their product.
DiGi wanted to shout about their partnership with Malindo Air, where their listeners can enjoy FREE mobile internet in the air when they fly with Malindo Air. For this campaign, Astro Radio took DiGi along with us, literally into the skies! We took our listeners along with a hitz Morning Crew announcer to Perth, to experience FREE mobile internet in the air themselves!
Mercedes; a brand for the older generation. Really? Well, not really. That’s exactly what Mercedes wanted to change; consumers’ perception as an “older” brand. Astro Radio worked with Mercedes on Urban Hunting, to engage the young crowd, by heading to local clubs, and collaborating with local artists to showcase their new A-Class series.
Radio is a great platform to reach out to people. We at Astro Radio believe great, meaningful campaigns are ones when we interact and engage most with our listeners, creating memories and bring impact to their lives. Here are some of those great campaigns from this year!
Can a pair of jeans become your best friend? You better believe it! Astro Radio, along with UNIQLO, got the new Miracle Air and Ultra Stretch Jeans and brought a new definition to “Best Buddies" with the Best Buddy campaign on ERA & MY FM!
Everyone loves buzzword. And right now, one of the hottest in radio is content marketing. But what does it mean you ask? Simple really… Content marketing is basically a brand or product leveraging on ASTRO Radio content for marketing purposes. Tell you what, it’s easier if we show you. Like this one here, a campaign we did for Wonda Coffee!
Mamee Chef was awarded the #1 spot on The Ramen Rater’s Top Ten Instant Noodle Cup Of all Time 2014 list! The challenge was for Mamee to be able to communicate this message and out- shout the product market leader, despite having a lesser ad spend. To meet this challenge, Mamee Chef and Astro Radio came up with a campaign to let consumers know that Mamee Chef was No1 with on air ownership of high profile station crews; video content created around the brand; and an opportunity for Malaysians to try the delicious Mamee Chef Kari Laksa.
Award winning S P Setia is a market leader in property development in Malaysia.
Building on that success, SP Setia was looking for a way to engage potential buyers based on their philosophy where people can Live Learn Work Play. To do this, Astro Radio leveraged on MY fm’s biggest entertainment event of the year, the MY Birthday Bash.
SP Setia was fully integrated into the event with the LiveLearnWorkPlay message at the core from which MY Birthday Bash show was built.
Sony wanted to create hype about the new Xperia C3. The challenge was to create a fun campaign that especially highlighted the phone’s amazing camera.
Astro radio brought together the best of both worlds – the hitz love for crazy pranks; and the Sony Xepria’s awesome camera.
The result -101 Pranks and some seriously crazy videos.
Event managers, DP GANAA Network hosts many Indian themed fairs.
This year, they were looking to increase awareness and footfall to their fair in September.
To meet this challenge, THR Raaga gave the Fair a unique attraction; and made it the venue for Malaysia’s biggest Indian Wedding Celebration with three couples getting married at the fair.
Colourful wedding preparations, traditions and celebrations were showcased on air, on social media and the highlight was an on ground celebration that attracted over 5,000 listeners.
Rev-kan Your Padang was created in response to a Permanis challenge to create a connection with Malaysian football fans in the lead up to the World Cup.
With Pepsi and Revive supporting us, four of Astro Radio’s No1 brands – ERA, MY fm, hitz and THR Raaga – went around Malaysia to bring football back to our padangs.Rev-kan Your Padang was created in response to a Permanis challenge to create a connection with Malaysian football fans in the lead up to the World Cup.
With Pepsi and Revive supporting us, four of Astro Radio’s No1 brands – ERA, MY fm, hitz and THR Raaga – went around Malaysia to bring football back to our padangs.
Over the World Cup season, Digi ran a campaign that combined their commercial message with Astro Radio Content. Digi ran a Lalang Sampai Menang commercial campaign which was amplified by the hitz Morning Crew’s unique football pundit Lalang Chong. This is a great study of how a client can stand out in a crowded market using Astro Radio assets on air, on social media and on ground.
Wonda coffee was looking to strengthen their hold on canned coffee drinking in the local market. To do this, Wonda wanted to own the consumer behavior of picking up a Wonda when they were looking for a coffee treat. To achieve that aim, Wonda came to Astro Radio for a plan to dominate International Coffee Day, what they got was a campaign which broke all the rules.
During the Raya-Ramadhan season, RHB wanted a campaign to raise awareness about their Easy By RHB services.
Using on air segments partnerships; on ground activations and the festive theme of Salam Kosong Kosong, Sinar and Era in Kuching and Kota Kinabalu executed a campaign that highlighted product information and encouraged leads.
For the past three years Nippon Paint, a very visual driven product, has run a successful multi language, festive; announcer associated campaign on air, on ground and on social media with Astro Radio. Using all our assets, we’ve brought Nippon’s visuals to life on radio, because Nippon knows that Astro Radio, is not just radio.
With stations that have a strong loyal audience, we are able to create events that attract a big crowd and create opportunities for clients to sell or sample their products. This was why BOH tea came to us when they wanted to engage the Indian market. Astro Radio suggested a campaign on the No.1 Tamil radio station THR Raaga; and we picked the festive season to create BOH’s event. THR Raaga ran an on air contest and built up to a finale Deepavalli showcase. To integrate BOH into the content of the show, we included a teh tarik contest. The result – a colourful event that attracted a huge crowd; showcased the BOH brand, and encouraged sampling and sale.
Digi teamed up with Era.fm on a ‘never been done before’ Twitter- Radio campaign in collaboration for Aizat’s new song, which was to be the soundtrack for #Buddyz. This “social driven soundtrack” aimed to crowdsource inspiration for Aizat’s new song. Aizat was to be interviewed on air asking his fans to help suggest lyrics for his new song. Tweets were to call out to listeners to tweet in “lyrics” for Aizat’s song by #buddyz or #TakkanTerpisah. Aizat will then select the best lyrics to form his chorus. He will also select three winners to dine with him. Era.fm premiered the song prior to the release on #Buddyz. This soundtrack was promoted on air, getting listeners to catch the new episodes of #Buddyz on Astro.
Thinking about Baby and You is Pureen’s philosophy; and that philosophy was a perfect fit for Era’s Gugu Gaga Era campaign. Era’s announcer Ira was expecting her first child. This was an experience we knew would engage the Era audience. So we asked Pureen to join us in a campaign that followed her journey to motherhood on air; with listeners sharing their experiences; and we even put the birth on air. Once the baby was born, we followed Ira for an additional four weeks, and this allowed us to create more content that showcased the Pureen range of baby products. The result was an amazing multi-platform campaign that brought tears and smiles to listeners, effectively built brand engagement for Pureen and showcased the Pureen product experience. It was indeed a journey that was thinking about baby and you.
The Nippon paint makeover campaign ran across three Astro radio stations, My FM, Era FM and THR Raaga in 2013 with the campaign phasing coinciding with the key festive periods of Chinese New Year, Hari Raya and Deepavali. Nippon’s intention was to raise awareness of the Momento range of offerings, demonstrate how easy it was to use, create touch points for Nippon to engage with consumers to grow brand awareness and generate talk ability. The campaign Astro Radio created with deep client integration ran across on air, on line, social and on ground platforms. The campaign was further amplified by using our key on air talents to drive listener anticipation and engagement
Sheikh Fahmy Sheikh Mohamed, Chief Marketing Officer of UNITAR International University loves the way radio campaigns elevates a brand to a higher level.
Systema toothbrushes was looking for a unique way to engage with the young Chinese market. MY fm connected Systema toothbrushes to smiles; and from smiles they thought of smiling at friends. And from there, MY jumped to selfies with smiling friends in celebration of World Friendship Day. It began with a morning chat on the MY Breakfast show talking about friendship. And by the end of the campaign, MY FM collected over 1000 pictures of smiling friends carrying the #mysystemafriend.
GoodMorning was a relatively new brand in the market. One of their products GoodMorning VPlus is a nutritious drink that provides an excellent way to boost nutrition during a busy day. GoodMorning wanted a campaign to expose as many people as possible to the brand and provide them with product experience. Melody went out to our listeners and gave them a GoodMorning VPlus energy boost. We invited their fans to come out to popular locations; and we sampled the product plus demonstrated how the drink was made. With this fun filled ground activation, GoodMorning VPlus got on air and on ground national branding; sampling and product experience.
When Tesco came to Astro radio us asking how we could support their 2014 Chinese New Year activity to showcase their sponsorship of the Ah Beng Chinese New Year movie, attract potential CNY customers and grow brand awareness and sales leading up to Chinese New Year, our Integration created and executed an innovative fully integrated support campaign. We created a campaign that ran on air, in store and across our station websites and on Tesco’s and Astro Radio’s social media. The campaign included a series of nationwide My FM roadshows along with on air and in store activity that drew thousands of Chinese New Year Shoppers to 41 Tesco stores across Malaysia, with 392 lucky cash winners.
Our brief from the agency was to grow awareness, brand affinity, sales and market share for the new Ford Fiesta with a young urban demographic. We invited Ford to join us as the key partner of the hitz birthday invasion. This partnership gave Ford unparalleled access to our premium content space and to the hitz audience via their support of the stations biggest event of the year. All our on air promotion of the birthday invasion carried client branding while campaign was also leveraged on all our social media platforms to actively engage with our listeners creating hashtags with strong client branding including #fordfiesta. At the event, the new Fiesta range was showcased in front of a captive audience in excess of 12,000 people. The car was also on display within the event, so those attending could actually see the new Fiesta as they enjoyed the birthday bash.
Mohd Syami, Marketing and Public Relations,Honda Malaysia likes how the Honda gets to “drive” the different cars on Mix FM Breakfast to higher grounds.
Tropicana Twister’s main challenge is the fact that juice consumption is seasonal, peaking at festive months. Their challenge was to amplify the Raya sales so that it will give better sales “long-tail” throughout the year. “Brighten Your Day” was the platform used to build stronger emotional connection.
Astro Radio was the core driver for this campaign. We used it for listeners to nominate the person they wanted to bring home. Promos and DJ mentions were on-air with entries submitted online. The 5 shortlisted families and their nominated person were then connected via live streaming from the Radio Station. The DJs probed detailed questions to see how well the families knew their loved ones. It was broadcast live, a first, for this type of campaign. As everyone waited in suspense for the client to announce the winner, something amazing happened. Tropicana Twister rewarded all 5 families by announcing they will bring all of their loved ones back for Raya. Everyone erupted in joy! Tropicana Twister used radio to go social, by sharing the overall experience on Era’s YouTube and Facebook pages, amplifying the emotional connection and increasing the experience sharing. This lighted up social media as consumers gave positive feedback. Harian Metro, NewStraits Time, TheSun and Astro Awani completed the cycle by capturing the reunion moments, bring tears of joy to the families.
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