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OUR bRANDS

Since 1996, we have been entertaining and delighting Malaysians with great content. Over the years, we have evolved and now connect with our various fan communities across multiple platforms: radio, mobile, digital, social media, on-ground events, and talent.

As of 2 Jan 2018, we are no longer using the “FM” suffix. This reflects our commitment to our overarching brand promise, which is to engage fans across multiple platforms with content that resonates with them. Read the press release HERE.

Get to know our 11 brands.

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ERA is Malaysia’s No. 1 radio brand, with a weekly reach of 6.31M on radio and 4.25M on social media. The brand is famous for playing only the best chart-topping hits of today, and its line-up of the funniest entertainers in the industry.


Brand Positioning
Muzik Hit Terbaik (The Best Hit Music)

Target Market
10 – 29 year olds (Malay)

Language
Malay

Download Brand Profile

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HITZ is Malaysia’s No. 1 English radio brand, with a weekly reach of 2.14M on radio and 1.38M on social media. The brand accompanies fans throughout their day, playing the best new music all day long with exclusive interviews and unprecedented access to the stars.


Brand Positioning
ALL THE HITZ, ALL THE TIME

Target Market
10 – 29 year olds (60% Malay)

Language
English

Download Brand Profile

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MY is Malaysia’s No. 1 Chinese radio brand, with a weekly reach of 2.22M on radio and 1.74M on social media. The brand brings fans the freshest new music, the best acts and many moments of fun and hilarity.


Brand Positioning
MY 好玩! (MY so much fun!)

Target Market
10 – 29 year olds (Chinese)

Language
50% Mandarin | 50% Cantonese

Download Brand Profile

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With a weekly reach of 841K on radio and 307K on social media, MIX boasts the third largest audience base amongst English radio brands in Malaysia. The brand plays the best mix of music from the 90’s and now and delivers daily entertainment news on the rich and famous to fans, while celebrating everyday life in a fun way.


Brand Positioning
Today’s Best Music

Target Market
25 – 39 year olds

Language
English

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LITE attracts 715K Malaysians weekly on radio and 225K weekly on social media. The brand plays a carefully curated playlist of relaxing favourites from the 80’s, 90’s and today while discussing topics that matter – real people, real lives, real stories.


Brand Positioning
Relaxing Favourites

Target Market
35 – 49 year olds (professionals)

Language
English

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A strong No. 2 Malay radio brand in Malaysia, on a weekly basis SINAR reaches 4.68M fans on radio and 2.98M on social media. The brand plays favourite hits from the 80’s to today, with songs that make fans feel good and brighten up their days. It also covers the best in talk shows and inspiring real-life topics that are packed full of exclusive interviews.


Brand Positioning
Menyinari Hidupmu (Brighten Up Your Life)

Target Market
25 – 39 year olds (Malays)

Language
Malay

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RAAGA has been Malaysia’s No. 1 Tamil radio brand for the last 12 years since launching in 2005, with a current weekly reach of 1.41M on radio and 508K on social media. The brand is dedicated to being the dominant information hub on Kollywood news and centre of conversation amongst Tamil audiences. RAAGA plays the best of Indian music, and is famous for its multi-talented bunch of entertainers.


Brand Positioning
Aaha… Sirantha Isai (The Best Music)

Target Market
18 – 34 year olds (Tamil speaking Indians)

Language
Tamil

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GEGAR is Malaysia’s No. 1 East Coast radio brand, with a current weekly reach of 2.78M on radio and 1.42M on social media. The brand is the East Coast community’s key source of local news, entertainment and variety of local music.


Brand Positioning
Permata Pantai Timur (Jewel of the East Coast)

Target Market
15 – 40 year olds (rural East Coast Malays)

Language
Local dialects

Download Brand Profile

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MELODY is the third most popular Chinese radio brand in Malaysia, with a weekly reach of 899K on radio and 853K on social media. It is a personality driven brand with an unprecedented Golden Chinese hits playlist that keeps a pulse on today, whilst reminiscing the joys of yesteryears.


Brand Positioning
心聆听,新体会 (A fresh new perspective with heart)

Target Market
35 – 49 year olds (Chinese)

Language
70% Mandarin | 30% Cantonese

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ZAYAN appeals to the modern Muslim community by serving them with contemporary content consisting of the latest fashion, technology, entertainment and lifestyle. All the while still holding true to the timeless creed of their faith. The brand currently reaches 2M people on social media, since launching in October 2017.


Brand Positioning
#indahdihati (Pure of Heart)

Target Market
18 – 34 year olds (Modern Muslims)

Language
Malay

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GOXUAN is a new cool, hip digital-first entertainment brand set to connect and engage with today’s Chinese digital natives through the creation of compelling online content that’s distinctive and sharable. The brand currently reaches 531K fans on social media weekly, since launching in October 2017.


Brand Positioning
够Fun (GO FUN)

Target Market
12 – 24 year olds (Chinese)

Language
Mandarin

Download Brand Profile

Sources:

GfK Radio Audience Measurement (RAM) Wave 1 2018 | Google Analytics, Mar - May 2018 (Monthly Average) | Facebook Insights, Instagram, Twitter & Radioactive (May 2018) | CrowdTangle & YouTube, Jan - May 2018 (Monthly Average)

 

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