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OUR bRANDS

Since 1996, we have been entertaining and delighting Malaysians with great content. Over the years, we have evolved and now connect with our various fan communities across multiple platforms: radio, mobile, digital, social media, on-ground events, and talent.

Get to know our 11 brands.

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SYOK is a local lifestyle and entertainment app, made by Malaysians for Malaysians. Living by “Everything Got”, this is your one-stop app for awesomeness – high-quality radio streaming, fun articles and videos, cool SYOKcasts and amazing contests. The app is available for free on the Apple App Store and Google Play Store.


Brand Positioning
Everything Got!
(Semuanya ada)
(什么都有!)
(எல்லாமே இருக்கு)

Target Market
10 – 49 year olds (Malay, Chinese, Indian)

Language
Malay, English, Chinese, Tamil

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ERA is Malaysia’s No. 1 radio brand, with a weekly reach of 6.3M on radio. The brand is famous for playing only the best chart-topping hits of today, and its line-up of the funniest entertainers in the industry.


Brand Positioning
Muzik Hit Terbaik (The Best Hit Music)

Target Market
10 – 29 year olds (Malay)

Language
Malay

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HITZ is Malaysia’s No. 1 English radio brand, with a weekly reach of 2.5M on radio. The brand accompanies fans throughout their day, playing the best new music all day long with exclusive interviews and unprecedented access to the stars.


Brand Positioning
ALL THE HITZ, ALL THE TIME

Target Market
10 – 29 year olds (60% Malay)

Language
English

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MY is Malaysia’s No. 1 Chinese radio brand, with a weekly reach of 2.0M on radio. The brand brings fans the freshest new music, the best acts and many moments of fun and hilarity.


Brand Positioning
MY , 好玩! (MY so much fun!)

Target Market
10 – 29 year olds (Chinese)

Language
50% Mandarin | 50% Cantonese

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With a weekly reach of 1.1M on radio, MIX boasts a huge audience base amongst English radio brands in Malaysia. The brand plays the best mix of music from the 90’s and now and delivers daily entertainment news on the rich and famous to fans, while celebrating everyday life in a fun way.


Brand Positioning
Today’s Best Music

Target Market
25 – 39 year olds

Language
English

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LITE attracts 960K Malaysians weekly on radio. The brand plays a carefully curated playlist of relaxing favourites from the 80’s, 90’s and today while discussing topics that matter – real people, real lives, real stories.


Brand Positioning
Relaxing Favourites

Target Market
35 – 49 year olds (professionals)

Language
English

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A strong No. 2 Malay radio brand in Malaysia, on a weekly basis SINAR reaches 4.8M fans on radio. The brand plays favourite hits from the 80’s to today, with songs that make fans feel good and brighten up their days. It also covers the best in talk shows and inspiring real-life topics that are packed full of exclusive interviews.


Brand Positioning
Menyinari Hidupmu (Brighten Up Your Life)

Target Market
25 – 39 year olds (Malays)

Language
Malay

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RAAGA has been Malaysia’s No. 1 Tamil radio brand for the last 12 years since launching in 2005, with a current weekly reach of 1.3M on radio. The brand is dedicated to being the dominant information hub on Kollywood news and centre of conversation amongst Tamil audiences. RAAGA plays the best of Indian music, and is famous for its multi-talented bunch of entertainers.


Brand Positioning
Aaha… Sirantha Isai (The Best Music)

Target Market
18 – 34 year olds (Tamil speaking Indians)

Language
Tamil

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GEGAR is Malaysia’s No. 1 East Coast radio brand, with a current weekly reach of 2.5M on radio. The brand is the East Coast community’s key source of local news, entertainment and variety of local music.


Brand Positioning
Permata Pantai Timur (Jewel of the East Coast)

Target Market
15 – 40 year olds (rural East Coast Malays)

Language
Local dialects

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MELODY is the third most popular Chinese radio brand in Malaysia, with a weekly reach of 1.2M on radio. It is a personality driven brand with an unprecedented Golden Chinese hits playlist that keeps a pulse on today, whilst reminiscing the joys of yesteryears.


Brand Positioning
强打好歌 , 强大资讯 (Best Music, Latest Info)

Target Market
35 – 49 year olds (Chinese)

Language
70% Mandarin | 30% Cantonese

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ZAYAN appeals to the modern Muslim community. Serving them with contemporary content consisting of the latest in fashion, technology, entertainment and lifestyle, ZAYAN allows this target segment to keep informed and entertained, all the while still holding true to the timeless creed of their faith.


Brand Positioning
#indahdihati (Pure of Heart)

Target Market
18 – 34 year olds (Modern Muslims)

Language
Malay

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GOXUAN is a new cool, hip digital-first entertainment brand set to connect and engage with today’s Chinese digital natives through the creation of compelling online content that’s distinctive and sharable.


Brand Positioning
够Fun (GO FUN)

Target Market
12 – 24 year olds (Chinese)

Language
Mandarin

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Source:

- GfK Radio Audience Measurement (RAM) Wave 2 2020

 

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