Kuala Lumpur, – HITZ, MIX, and LITE, in partnership with CelcomDigi, have successfully made history by setting a new Malaysia Book of Records milestone for the LONGEST NON STOP PICKLEBALL MARATHON. The event, “Feel the Rush with CelcomDigi: Dink & Set the 26-Hour Pickleball Record,” saw over 200 participants playing for an astonishing 26 hours at Dink2 @ Sunway Serene X-Park.
The pickleball marathon kicked off at 10 AM on Saturday, 28 September, and concluded at 12 PM on Sunday, 29 September, bringing together passionate players from all over the country to celebrate the growing popularity of this sport. The event aimed to inspire Malaysians to embrace healthier lifestyles through community-driven activities.
Following the success of the earlier 26-Hour Pickleball Record, this event highlighted the stations' commitment to engaging with their listeners in meaningful and active ways.
Priya Prabakaran, Director of Astro Audio, expressed her pride in the accomplishment. "This is a groundbreaking moment for us at HITZ, MIX, and LITE. We are beyond excited to have been part of this incredible feat. Pickleball is an emerging sport in Malaysia, and it's wonderful to see our listeners, from different age groups, come together to set this record. Events like these underscore the unifying power of sport and our commitment to promoting health and wellness among our audience."
Sponsored by CelcomDigi, the event is part of the company’s ongoing efforts to support the rapidly growing pickleball movement. The record-breaking accomplishment has inspired others to explore pickleball as a fun and engaging way to stay fit.
Event Highlights:
- 26 hours of continuous pickleball play
- More than 589 participants ranging from amateurs to seasoned players
- Successful entry into the Malaysia Book of Records - LONGEST NON STOP PICKLEBALL MARATHON
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