In conjunction with the YCF Mentoring Programme and YDD Young Leaders Camp, over 170 scholars gathered at Universiti Tunku Abdul Rahman (UTAR) Kampar for a career-sharing session featuring esteemed speakers from Astro Radio. The session aimed to inspire the next generation of talent by offering insights into the evolving roles within the radio and media industry.
The speakers included Chew Wei Boon (Brand Manager of MY FM), Daniel Wong (Night Shift Announcer of MY FM), Rosalind Teng (Brand Manager of MIX), and Anne Jacyntha (Breakfast Announcer of HITZ). Each speaker provided a unique perspective on the evolving radio and media industry, offering valuable insights to the young scholars.
Chew Wei Boon, Brand Manager of MY FM
Wei Boon delivered an engaging overview of the media and entertainment landscape, highlighting the importance of producing viral and impactful content. He encouraged students to take the initiative to start small, emphasizing that meaningful, shareable media can be created with the resources they have right now.
"The key is to begin. Whether you are passionate about content creation, music, or entrepreneurship, starting now with what you have is the most important step," said Wei Boon, inspiring students to take action.
Daniel Wong, Night Shift Announcer of MY FM
Daniel Wong shared best practices for social media content creation, underscoring the significance of consistency and passion. He advised the scholars to post regularly and stay authentic in their content creation, which will resonate more with audiences.
"Consistency is the backbone of any successful social media presence, but the passion you bring to your content will keep people coming back," Wong shared, stressing the power of passion-driven content.
Anne Jacyntha, Breakfast Announcer of HITZ
Anne emphasized the role of education and goal-setting in both personal and professional growth. She motivated students to take the first step towards their dreams, even if faced with uncertainty or fear.
"Knowledge builds the foundation for success, and the courage to take that first step is what sets the journey in motion," Anne encouraged, urging the students to pursue their ambitions with confidence.
Rosalind Teng, Brand Manager of MIX
Rosalind shared an insightful perspective on the evolution of radio in the digital age, explaining how digital platforms have expanded radio’s reach far beyond traditional FM frequencies. She highlighted the growing demand for creative minds to explore new ways of delivering and engaging audiences through content.
"The evolution of radio in the digital age presents endless opportunities. Growth comes from embracing new challenges and stepping out of your comfort zone," Rosalind said, motivating students to be open to the rapidly changing media landscape.
This collaborative event between YCF and YDD, supported by Astro Radio, provided the scholars with valuable insights into the media industry and encouraged them to think creatively and courageously about their future careers. The sharing session highlighted the importance of passion, perseverance, and adaptability in today’s media landscape.