Learn more about the work that we do to drive our brands, and our partners.
Astro Radio and Petron are partners in Petron for Traffic Updates that ran across 8 radio brands.
Sony Pictures teamed up with Malaysia’s #1 youth English Brand, HITZ to create a campaign that would get young people to watch the movie.
In this campaign, ERA and HITZ worked with Wonda coffee (the RTD coffee brand in the Etika stable) to give away partner movie passes with a promotional proof of purchase campaign.
Leading up to the festive season, Proton had higher numbers of visitors to their showrooms. Proton wanted a novel and effective way to keep visitors engaged with the brand while at service centers; and to create positive conversations around Proton.
For the Maybank SME financial suite, Astro Radio’s solution was to find an effective way to connect with small business owners.
Malaysia’s first ever radio-synchronized musical fireworks show! Highlighted across three of Malaysia’s most popular radio brands – ERA, MY and MIX.
In conjunction with Malaysia's Day, Carlist collaborated with our talents from ERA, MY and RAAGA. We created a fun and relatable video celebrating Malaysians integrated with product awareness.
Two years in a row! ERA Digital Music Awards (#ERADMA17) just got even bigger this year by using the power of social media.
Professional wrestling is one of the world’s most popular sporting events. However, professional wrestling in Malaysia is only started picking up and has yet to fully induced to the nation.
AXA Affin Insurance Malaysia (AXA) wanted to expand its SME Insurance business, specifically targeting young and passionate startup entrepreneurs.
Sinar desired to create more and appealing online video contents in order to enrich its digital platforms’ feed and develop larger online audience base.
GENTING SKY AVENUE, is Malaysia’s new home of high-street inspired dining and retail experiences. Together with MY, SKY AVENUE looked to create awareness and encourage visits amongst Chinese young adults.
LITE, the radio station of relaxing favourites, targeted a mature audience. How does this Radio Station win a bigger footprint outside of their niche demographic?
Launching a new variant in a crowded snack market is never easy. So MISTER POTATO wanted a strong gimmick to highlight the launch.
We, Astro Radio, and Digi, one of Malaysia’s Big 3 telco providers, launched the first-ever fully digital music awards show in Malaysia, called the ERA Digital Music Awards 2016 (EDMA 2016).
We recruited our listeners to join a host of Astro's personalities to form the Dugong All-Stars; and take on the original Harimau Malaya!
Watch Radio ; A new revolution in the way radio is consumed.
Mercedes; a brand for the older generation. Really? Well, not really. That’s exactly what Mercedes wanted to change; consumers’ perception as an “older” brand.
Everyone loves buzzword. And right now, one of the hottest in radio is content marketing. But what does it mean you ask?
DiGi wanted to shout about their partnership with Malindo Air, where their listeners can enjoy FREE mobile internet in the air when they fly with Malindo Air.
We’ve done some great campaigns with various brands in the Banking industry, ranging from purely on-air advertising
PETRONAS is known for their heartfelt TVCs during festive celebrations.
Serial Pei; a hugely successful Web Drama series starring Malaysia's most loved Tamil announcers from RAAGA.
This was a cool multi-platform integrated campaign we did with Shiseido Malaysia.
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