Astro Radio is first radio station to partner with Waze to bridge traditional media with social networks and crowd sourced content to augment radio traffic reporting.
Astro Revamp of all radio mobile apps now covering features such as streaming, podcasts, entertainment news, photos, videos and social media integration.
Astro Radio launches Arena Radio - Malaysia’s first Digital Malay Sports Radio Station.
Malaysian Media Awards 2014 , Astro Radio celebrates:
1. Gold win for Best use of Audio/Radio with Carat Media for Permanis (Tropicana) campaign - Eratkan Jalinan – on ERA fm, which generated TV and Print coverage of < RM770K, a total ROI including Radio, Social buzz and WOM valued at RM230k and sales increase of 10% during the Raya period.
2. Bronze win for Best use of Audio/Radio with Starcom Mediavest for the Digi Easy Prepaid - # Buddyz campaign on ERA fm which was a first of its kind Twitter-Radio campaign that drove 45,000,000+ exposures on social space.