WondaERA FM Case Study

Wonda coffee was looking to strengthen their hold on canned coffee drinking in the local market.

To do this, Wonda wanted to own the consumer behavior of picking up a Wonda when they were looking for a coffee treat.  

To achieve that aim, Wonda came to Astro Radio for a plan to dominate International Coffee Day, what they got was a campaign which broke all the rules.

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