The New Ford Fiesta Presents The Hitz Birthday Invasion

Our brief from the agency was to grow awareness, brand affinity, sales and market share for the new Ford Fiesta with a young urban demographic. We invited Ford to join us as the key partner of the hitz birthday invasion. This partnership gave Ford unparalleled access to our premium content space and to the hitz audience via their support of the stations biggest event of the year. All our on air promotion of the birthday invasion carried client branding while campaign was also leveraged on all our social media platforms to actively engage with our listeners creating hashtags with strong client branding including #fordfiesta. At the event, the new Fiesta range was showcased in front of a captive audience in excess of 12,000 people. The car was also on display within the event, so those attending could actually see the new Fiesta as they enjoyed the birthday bash.

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