TESCO Ong Mali

When Tesco came to Astro radio us asking how we could support their 2014 Chinese New Year activity to showcase their sponsorship of the Ah Beng Chinese New Year movie, attract potential CNY customers and grow brand awareness and sales leading up to Chinese New Year, our Integration created and executed an innovative fully integrated support campaign. We created a campaign that ran on air, in store and across our station websites and on Tesco’s and Astro Radio’s social media. The campaign included a series of nationwide My FM roadshows along with on air and in store activity that drew thousands of Chinese New Year Shoppers to 41 Tesco stores across Malaysia, with 392 lucky cash winners.




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