Nippon Momento Home Makeover on ERA, MY FM & THR Raaga
The Nippon paint makeover campaign ran across three Astro radio stations, My FM, Era FM and THR Raaga in 2013 with the campaign phasing coinciding with the key festive periods of Chinese New Year, Hari Raya and Deepavali. Nippon’s intention was to raise awareness of the Momento range of offerings, demonstrate how easy it was to use, create touch points for Nippon to engage with consumers to grow brand awareness and generate talk ability. The campaign Astro Radio created with deep client integration ran across on air, on line, social and on ground platforms. The campaign was further amplified by using our key on air talents to drive listener anticipation and engagement.