MY fm & SP Setia LiveLearnWorkPlay together
Award winning S P Setia is a market leader in property development in Malaysia .
Building on that success, SP Setia was looking for a way to engage potential buyers based on their philosophy where people can Live Learn Work Play. To do this, Astro Radio leveraged on MY fm’s biggest entertainment event of the year, the MY Birthday Bash.
SP Setia was fully integrated into the event with the LiveLearnWorkPlay message at the core from which MY Birthday Bash show was built.