Merdeka Man with Petronas
AWARD WINNING CAMPAIGN
PETRONAS is known for their heartfelt TVCs during festive celebrations. While these are well received by consumers, PETRONAS wanted to do something different! So Astro Radio and Petronas invited ordinary Malaysians to give our hero, named the MerdekaMan, a ride as he hitchhiked across Malaysia capturing stories. MerdekaMan’s mission: to travel throughout Malaysia seeking what Merdeka means to ordinary Malaysians. It was reality tv, done radio style.