Melody FM Genki Rescue
GoodMorning was a relatively new brand in the market. One of their products GoodMorning VPlus is a nutritious drink that provides an excellent way to boost nutrition during a busy day. GoodMorning wanted a campaign to expose as many people as possible to the brand and provide them with product experience. Melody went out to our listeners and gave them a GoodMorning VPlus energy boost. We invited their fans to come out to popular locations; and we sampled the product plus demonstrated how the drink was made. With this fun filled ground activation, GoodMorning VPlus got on air and on ground national branding; sampling and product experience.