Mamee Chef Krew Kari Laksa

Mamee Chef was awarded the #1 spot on The Ramen Rater’s Top Ten Instant Noodle Cup Of all Time 2014 list!  The challenge was for Mamee to be able to communicate this message and out- shout the product market leader, despite having a lesser ad spend. To meet this challenge, Mamee Chef and Astro Radio came up with a campaign to let consumers know that Mamee Chef was No1 with on air ownership of high profile station crews; video content created around the brand; and an opportunity for Malaysians to try the delicious Mamee Chef Kari Laksa. 

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