Lalang Chong on hitz with Digi

Over the World Cup season, Digi ran a campaign that combined their commercial message with Astro Radio Content. Digi ran a Lalang Sampai Menang commercial campaign which was amplified by the hitz Morning Crew’s unique football pundit Lalang Chong. This is a great study of how a client can stand out in a crowded market using Astro Radio assets on air, on social media and on ground. 




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