Gugu Gaga ERA with Pureen
Thinking about Baby and You is Pureen’s philosophy; and that philosophy was a perfect fit for Era’s Gugu Gaga Era campaign. Era’s announcer Ira was expecting her first child. This was an experience we knew would engage the Era audience. So we asked Pureen to join us in a campaign that followed her journey to motherhood on air; with listeners sharing their experiences; and we even put the birth on air. Once the baby was born, we followed Ira for an additional four weeks, and this allowed us to create more content that showcased the Pureen range of baby products. The result was an amazing multi-platform campaign that brought tears and smiles to listeners, effectively built brand engagement for Pureen and showcased the Pureen product experience. It was indeed a journey that was thinking about baby and you.