FORD 24-hour Challenge

Every day, people form impressions of brands from touch points such as advertisements, conversations with friends, and product experiences. At Astro Radio, we invite brands to have a unique  conversation with potential consumers by using our platforms. Just like we did for FORD, transforming them from vehicle to Superhero status! At hitz fm, a group of Superheroes roam the streets to save everyday people's lives from boredom with games and goodies. And these Superheroes need their super vehicles. FORD gave them exactly that with the new FORD Ranger, where our Superheroes demonstrated the awesome USP's of the new Ranger throughout Peninsular Malaysia!



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