Flip & Shine – Shiseido Tsubaki Hair Challenge
AWARD WINNING CAMPAIGN
This was a cool multi-platform integrated campaign we did with Shiseido Malaysia. Tsubaki’s USP is to give silky smooth hair to its users. Using talent from MY FM, we got an announcer to post her version of the hair flip on social media, prompting listeners to post their own creative take on the hair flip after using Shiseido Tsubaki! No typical shampoo TVCs, just pure response from listeners. Great response, great content!