Digi Buddy

Digi teamed up with Era.fm on a ‘never been done before’ Twitter- Radio campaign in collaboration for Aizat’s new song, which was to be the soundtrack for #Buddyz. This “social driven soundtrack” aimed to crowdsource inspiration for Aizat’s new song. Aizat was to be interviewed on air asking his fans to help suggest lyrics for his new song. Tweets were to call out to listeners to tweet in “lyrics” for Aizat’s song by #buddyz or #TakkanTerpisah. Aizat will then select the best lyrics to form his chorus. He will also select three winners to dine with him. Era.fm premiered the song prior to the release on #Buddyz. This soundtrack was promoted on air, getting listeners to catch the new episodes of #Buddyz on Astro.




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