BOH THR Raaga Deepavali Kalai Vizha 2013
With stations that have a strong loyal audience, we are able to create events that attract a big crowd and create opportunities for clients to sell or sample their products. This was why BOH tea came to us when they wanted to engage the Indian market. Astro Radio suggested a campaign on the No.1 Tamil radio station THR Raaga; and we picked the festive season to create BOH’s event. THR Raaga ran an on air contest and built up to a finale Deepavalli showcase. To integrate BOH into the content of the show, we included a teh tarik contest. The result – a colourful event that attracted a huge crowd; showcased the BOH brand, and encouraged sampling and sale.