Anugerah MeleTOP ERA 2014
We Chat is a social media chat platform that joined us for the inaugural Anugerah Meletop Era. This was a Malay Entertainment Awards show on Astro Television and Radio that showcased movies, music and all things celebrity related. We Chat’s aim was to raise their brand profile in the Malay market; and encourage more people to use their platform. To do this, Astro created attractive Anugerah Meletop Era content on the We Chat platform and worked in elements such as voting to encourage listeners and viewers to download and use the app. The result – an Awards Show that was spectacular; and equally spectacular downloads and engagement for We Chat.