ASTRO RADIO MILESTONES

2016

May

THR Raaga’s News Team bagged the consolation prize for the Best Radio Report category at MPI-PETRONAS Journalism Awards.

April

RAKU, Malaysia’s free radio and music streaming service was awarded the Malaysian Entrepreneurial Company of the Year award in the Digital Media (Music-on-Demand) category by Frost & Sullivan.

February

Lite FM unveiled its new tagline ‘Relaxing Favorites’, after a brand health exercise done with its listeners.

January

Malaysia’s finest English acts were honored at hitz fm’s MET10 awards, a celebration to recognise Malaysian English artists who topped the weekly Malaysian English Top 10 (MET10) chart which airs every Sunday.

 

2015

December

Sinar FM launched ‘SEPAHTU Sinar’, a new Breakfast show helmed by Jep, Shuib and Rahim on Sinar FM to give our audience a fresh listening experience.

November

Astro Radio extended the production of local content for MY FM in East Malaysia to 10 hours daily with the launch of ‘MY FM Super Drive’ in Sarawak and ‘MY FM Music Brunch’ in Sabah.

September

Astro Radio extended the production of local content for ERA fm Sarawak to 14 hours daily with the launch of ‘Carta Era Kamek’.

April

Malaysians can stream millions of songs, videos, listen to more than 20 live radio stations and podcasts, with the launch of Malaysia’s very own radio and music streaming service, RAKU, on their smartphones, tablets and PCs.

January

A fresh new Sinar FM for the new year! Designed to appeal to a the 25-39 year old Malay audience, the radio brand has evolved to a more contemporary look and feel, with more positive and inspiring content and a revamped music playlist.

 

2014

November

Ean from the hitz Morning Crew makes history as the first Malaysian personality to be featured on the traffic and navigation smartphone app - Waze. A great example of how we are incorporating technology to help improve the lives of our listeners.

Kancil Awards – Astro Radio Creative team wins 12 awards (Click here for more info)

September

Astro Radio’s Sketsa Johara, a popular segment in JoHaRa Pagi ERA wins award for Segmen Komedi Paling Popular at the Anugerah Lawak Warna – 2 years running.

29 September – ERA fm changes its name for just one day (in celebration of World Coffee Day with Wonda Coffee) WondaERA fm.

October

Aungerah Meletop ERA wins Silver for Excellence in Viral Marketing @ A&M Marketing Excellence Awards.

June

Astro Radio wins Gold at the Spark Awards for Best Media Solution – Radio for the Eratkan Jalinan Permanis campaign. Note: Permanis recorded a 28.5% increase in brand loyalty for Tropicana Twister & grew its market share during the period of this campaign.

February

Astro Radio’s No.1 Morning Show radio program, JoHaRa Pagi ERA was awarded Program Radio MeleTOP in Anugerah MeleTOP ERA.

ERA fm awarded a ‘Sijil Penghargaan’ by Minister of Internal Affairs for their anti drugs Community Service Campaign on radio titled – Muzik Benci Dadah.

April

hitz fm wins Bronze award in the Media & Entertainment category at the Putra Brand Awards

May

Johan of Johara Pagi ERA in the Anugerah Bintang Popular Berita Harian 2013 (ABPBH2013), for Penyampai Radio Lelaki Paling Popular category.

June

Astro Radio is first radio station to partner with Waze to bridge traditional media with social networks and crowd sourced content to augment radio traffic reporting.

Astro Revamp of all radio mobile apps now covering features such as streaming, podcasts, entertainment news, photos, videos and social media integration.

Astro Radio launches Arena Radio - Malaysia’s first Digital Malay Sports Radio Station.

Malaysian Media Awards 2014 , Astro Radio celebrates:

  1. Gold win for Best use of Audio/Radio with Carat Media for Permanis (Tropicana) campaign - Eratkan Jalinan – on ERA fm, which generated TV and Print coverage of < RM770K, a total ROI including Radio, Social buzz and WOM valued at RM230k and sales increase of 10% during the Raya period.
  2. Bronze win for Best use of Audio/Radio with Starcom Mediavest for the Digi Easy Prepaid - # Buddyz campaign on ERA fm which was a first of its kind Twitter-Radio campaign that drove 45,000,000+ exposures on social space.

 

January

Astro Radio upgrades digital audio streaming infrastructure to deliver high quality audio on all platforms and targeted advertising in stream.

Lite Breakfast Show launches with a new hosts – Shazmin and Steve – focusing on real life, real people and real stories as their focus.

MELODY FM launches a Hokkien belt only in Northern States of Peninsular Malaysia, catering its language and content specifically for to the dominant Hokkien Chinese listeners.

 

2013

August

Astro Radio extends MY fm, ERA fm and hitz fm’s Sarawak coverage to Miri.

Astro Radio’s Sketsa Johara, a popular segment in JoHaRa Pagi ERA wins award for Segmen Komedi Paling Popular at the Anugerah Lawak Warna

November

Astro Radio’s No.1 Morning Show radio program, JoHaRa Pagi ERA wins Favourite Radio Show at the Shout! Awards.

April

hitz.fm received an Official Honoree in the 17th Annual Webby Awards in the Radio & Podcasts category.

Astro Radio, extended MY fm, ERA fm and hitz fm’s Sabah coverage to Sandakan.

 

2012

August

MELODY FM is launched for the mature Chinese audience with a taste for classic golden Chinese hit songs.

May

3.3 million listen to Astro Radio brands via online, Android, iPhone and Blackberry. Source: RADIOactive Singapore

April

MY FM first radio station to win Putra Brand Award Bronze trophy for Media & Entertainment.

February

Astro Radio launches suite of radio brands for consumption on Android mobile platform achieving 300,000 downloads to date.

 

2011

November

Astro Radio’s team wins 4 Bronze and 1 Merit at Kancil Awards. (that’s more than 45 awards won since 2000)

August

ERA FM becomes The Longest Tour By A Radio Station in 48 Hours and featured in the Malaysian Guinness Book of Records. The team traveled 1,800km across 11 states and 2 federal capitals.

July

Astro Radio launches on Blackberry App World so users can stream live on their mobile.

June

Astro June crosses 1 million monthly unique visitors to the Astro Radio group sites. Source: Effective Measure

February

Astro Radio launches Springboard, an ideas and insights division targeting creative agencies, media agencies and clients focusing on delivering brand experiental concepts.

 

2010

November

Astro Radio launches localized content/shows for ERA fm, MY FM and hitz.fm in Kuching and Kota Kinabalu.

 

2009

Astro Radio launched Malaysia’s first radio iPhone application and wins Best Mobile Application at Innovation Malaysia Award.

 

2005

THR joins the Astro Radio family

 

2004

SINAR fm begins broadcast with best retro hits to nationwide audience.

 

2002

Astro Radio goes digital with bringing new meaning to on-air, online and on-ground.

 

2001

XFRESH teen community launches – a “by the teens for the teens” digital initiative.

 

1997

Astro Radio launches street sampling unit to reach listeners and advertisers by taking radio to the streets.

 

1996

Astro Radio launches hitz, MIX fm, Light & Easy, Talk Radio and Classic Rock FM shifting from block-programming to listener/research based format.


 

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